I have been talking to clients recently about cybersecurity and some simple ways to improve their security “posture”. I have developed an extensive checklist for individuals and small businesses who don’t know where to start. (Contact me if interested in the checklist). Cybersecurity can be scary, so hopefully we can make it simpler for you! […]
Recently, I have actually been using ChatGPT for real client work! Yes, not just talking about it or reading about it, but using it. And, it was super helpful! Here are some simple ways that it helped me. I was going to visit a potential client in the FMCG industry. I always like to have […]
The business world is littered with CRM solutions that are either poorly used or not used at all. Unfortunately, this occurs in large and small organisations. People will not adopt a system just because it has been implemented, they need to see an advantage for them to get on board (the WIIFM rule). To avoid […]
Some people leap into a particular CRM because it has a cheap (or free) monthly license fee per user. This is not the best place to start! Think of your CRM ‘journey’ as a three-year process. So, extrapolate your monthly cost over three years. Then think, if your business grows, you will need more people […]
Myth # 1. You need a CRM. You don’t need a CRM. Let me say it again, you don’t need a CRM. You need a solution to a business problem that you have. You only need a CRM if you know (that is, not been told) that you or your business is not running as […]
So, it is February and you haven’t done a business plan for the year. The thought of it makes you feel sick or want to die of boredom. You are avoiding your business coach, or some other annoying person, who is imploring you to do one. Why is this so? By the way, if you […]
As far as Myers-Briggs indicators go, I am a very high “P”. That stands for “Perceiving”, as opposed to “Judging”. As far as that model goes, that means I see a lot of grey, rather than black and white, and don’t make decisions quickly or forcefully. (I know MBTI these days is not in fashion, […]
As someone who has been involved with technology for over 30 years, I have had my fair share of exposure to cybersecurity. I have to admit that I have always tried to avoid it. The whole subject didn’t really interest me and seemed to involve overly technical and dramatic conversations intent on exaggerated fear-mongering. Now […]
In the stomach…Just thinking about it. Or so a business owner and colleague once said to me. Not so long ago, I would have said the same thing. But whether it makes you sick or not, marketing is now a necessity in business, big or small. Very few of us can rely on word of […]
Generational prejudice in the workplace I was to meet with a new digital analyst to help with some online product pricing. I am in my mid-50’s, wearing ‘standard’ business attire and I use a leather-bound compendium and a fountain pen. He was in his twenties, wearing non-gender specific clothing, cap and a laptop. After fairly […]